ITC helps to showcase Tajik dried fruits at the World Food Moscow

Six dried fruits brands from Tajikistan, leading players in the Central Asian dried fruits industry, will participate in the prestigious World Food exhibition to be held in Moscow on 19-22 September 2023.

In addition to “Mevai Tilloi”, “Isfara Food”, “Oro Isfara”, “Subhi Vatan”, “Mevai Zarrin”, all from Isfara, and Khatlon province dried fruits processors united under one umbrella brand “Lazzati Khatlon”, the Tajikistan delegation also consists of the International Association of Processors and Exporters of Agriproducts of Tajikistan.

Participation at this fair is made possible thanks to the Government of Switzerland through the International Trade Centre (ITC)’s Trade Promotion East: Balkan States and Central Asia Programme. Tajik local consulting companies – “ACT Development Group” and “Business Consulting Group” arranged all preparatory activities for participation of Tajik companies in this fair and guided them during the fair.

The event will provide an excellent platform for the Tajik dried fruits processors to promote their products and capacity, discuss potential business collaborations, and explore emerging market trends on a regional scale.

Ardasher Ibragimov, “Business Consulting Group” Deputy Director and ITC TPE National Consultant, who heads the Tajik delegation at this fair, says: “The participation at the World Food Fair underlines ITC commitment to expand reach of Tajik dried fruits beyond the country’s borders. By showcasing the diverse range of high-quality products at this regional platform, the companies aim to attract potential international partners, distributors, and buyers, while fostering trade collaborations that will benefit Tajikistan”.

Organized annually, the World Food Moscow is renowned as one of the largest trade shows in the food industry. Celebrating its 32nd edition this autumn, the fair brings together exhibitors from around the globe, leading industry experts, and international buyers to exchange ideas, foster connections, and forge strategic partnerships.

Keen on promoting Tajikistan’s tasty dried fruits, the Tajik stand will be hosted numerous visitors experiencing the authentic flavors and unique gastronomic offerings.

Muminjon Mamadjonov, “Isfara Food”, Deputy Director: “Russia is one of the main and attractive foreign markets for Tajik dried fruits due to its size and volume, tight economic relationships, geographical closeness, relatively favourable market entry conditions. There is high demand for our products in the region. We already have a strong position in the Russian market. This fair will give us a good opportunity to establish more direct business linkages and expand partnerships with potential clients”.

At the fair, Tajik companies will also participate in insightful panel discussions, seminars, and business forums, engaging in fruitful conversations around the latest trends and developments in the industry. Through these interactions, they will gain valuable insights into market demands and emerging consumer preferences, enabling them to remain competitive and explore new avenues for growth.

With their participation at the World Food, Tajik companies will not only capitalize on the opportunity to expand their export opportunities but also welcome visitors to explore Tajikistan’s unique dried fruits flavors and extensive range of dried fruits products. The event will serve as a stepping stone for these companies to strengthen their bond with the global food industry and establish themselves as significant players in the international market.

ITC believes that participation in international trade fairs provides good opportunities for project beneficiary companies to be competitive in regional markets through the establishment of new business contacts, obtaining new information on the sector developments, and learning more about the global and regional market requirements. Such trade missions are also important for the export diversification.